Salesforce Product Development Outsourcers (PDOs) - Who are they? What do they do? Why do they exist?

Now, I don’t mean to make them sound strange; PDO’s have been around for quite a while. It’s just that not a lot of people are aware of what exactly they do (including myself).

In a nutshell: They help companies launch their apps on the Salesforce AppExchange.

But this is just scratching the surface. In order to understand them in detail, I decided to do a series on PDO’s and I could not have had a better guest to kick things off.

George Kenessey is the CEO at Appiphony: A leading design and engineering boutique that specializes in building products on the Salesforce platform for Salesforce ISV partners since 2008.

In this episode, George shares with us the many experiences he’s had helping folks bring ideas to life in the Salesforce ecosystem. He shares a lot of sage advice for all those who wish to do the same. One of the biggest takeaways for all entrepreneurs who don’t know where to start: Find problems that excite you, problems that you’re willing to lose your sleep over.

From ideation to release, these Product Development Outsourcers are experts in Salesforce product development and will help you get your product into the Salesforce AppExchange in the quickest and most cost effective manner.

How, you might ask? Well click the play button and listen on to find out.

George's Linkedin

George's Twitter

Books Mentioned -


Extreme Ownership

The Ride of a Lifetime

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